Aegean ship thought of, concise model picture on the in and out
Aegean, the nationwide Greek airline has simply unveiled a brand new model identification, livery and plane interiors designed by Priestmangoode. The London-based studio labored carefully with the airline to develop a imaginative and prescient for the brand new model, constructing on an airline that already has a good fame for service and exhausting product.
This challenge encompassed just about every part, from brand design, livery, graphic objects and digital merchandise to cabin interiors together with delicate objects, amenity kits and (gorgeous) meal providers. It’s yet one more instance of a holistic design strategy which might be turning into an increasing number of evident within the aviation expertise – and one thing we applaud.
Luke Hawes, Director at PriestmanGoode says: ‘Aegean have proven nice ambition with this challenge, which has been one in every of our quickest turnarounds. Working over roughly 12 months, we’ve labored collectively on an entire overhaul of Aegean, tying in with the airline’s new fleet of A320neo plane, and delivered a chic, up to date model that encapsulates the airline’s values.’
It’s the excellent time for the airline to utilise the arrival of a brand new plane to its fleet to reimagine its product, which is now few years outdated. The airline, one in every of a handful of regional and short-haul Star Alliance carriers hasn’t received the playground that wide-body carriers need to convey their model to life in higher depth, so this pretty restrictive surroundings exhibits a restrained, and detailed strategy to bringing the model to life.
Anthony Morgan, Head of Model at PriestmanGoode says “This has been one in every of our most complete branding tasks thus far. It has been actually rewarding working alongside Aegean to see how we are able to carry ahead their model heritage and design a brand new identification that can take the airline into the long run as one in every of Europe’s most beloved carriers.
“The world has modified immeasurably for the reason that final iteration of the airline’s model identification, and airways now have to have a powerful on-line presence. We’ve designed a definite identification that may apply throughout each bodily and digital touchpoints.”
PriestmanGoode wished to nod to Aegean’s former gull brand. The workforce reworked it – efficiently in our opinion – into a contemporary kind that references the model’s heritage, but in addition references the panorama and the structure of Greece extra broadly.
The general livery isn’t essentially the most stunning, and definitely isn’t essentially the most unique, copying the identical checkbox strategy to design that Aer Lingus took, taking a former horizontal design and translating it right into a swash-led tail-heavy design that includes the the same secondary ribbon forefront. That being stated, the colors, and steadiness of the brand new Gull motif design feels extra thought of, helped partly from the nacelles and sharklets.
The phrase mark, positioned above the home windows, is massive sufficient to steadiness the burden of the tail, bringing steadiness to the general design, however as a consequence of its dimension, makes it peak visually give the impression it’s visually broadcasting to the skies, fairly than the boarding passengers.
The wordmark combines clear and sharp angles with rounded particulars that add softness of kind, paying homage to classical Greek structure. The dual-gull image embraces Aegean’s key values of concord and symmetry taking inspiration from the steadiness between the Aegean Sea and surrounding skies that unite the Greek nation.
The brand new model identification which represents the Greek spirit by way of a core color palette of Aegean Blue, Silver Blue and White, is widely known additional contained in the plane with a wealthy, textured palette throughout bulkheads at the back and front of the cabin, seats and even the service-ware.
The seat materials in each Enterprise Class and Financial system function a sew sample “impressed by the symmetry of Greek structure, and the duality between the sky and the Aegean Sea.” The element may also be seen within the headrests, which function the dual gull brand as a sew element in addition to different delicate finishes together with Enterprise Class cushions.
We love among the smaller particulars together with abstracted patterns impressed by Greek landscapes, brand panels, and even the curtains that includes designs resembling historical greek pillars.
Whereas the airline hasn’t opted for hardwired inflight leisure or bigger enterprise class seats just like these present in Turkish Airways which might have positioned the service as a real premium providing inside Europe, the flexed Euro-business idea definitely mirrors the expectations inside Europe.
Marina Valvi, Advertising and marketing Director at Aegean says: ‘Working with PriestmanGoode has been an extremely fruitful partnership. They labored carefully with us all through the method, to grasp our wants and to create a brand new model identification that was respectful of our much-loved current identification and mirrored our imaginative and prescient for the long run. We’re thrilled with the top consequence and are wanting ahead to rolling this out throughout all our services and products.’
We’re delighted by the top consequence, which has introduced the service firmly in to the current, and we’re particularly excited by the actually holistic strategy to bringing the passenger expertise collectively from a model perspective. We stay up for seeing how the model additionally involves life within the floor expertise merchandise together with their lounges, too.