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Air France newest airline to rejoice nationwide delight with new security video

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Consider it or not, Air New Zealand opened Pandora’s field roughly ten years in the past, when it began creating safety videos that had been just a little extraordinary. From Richard Simmons and Betty White giving a star studded solid, or Lord of the Rings epic security movies celebrating New Zealand’s roots to the movie franchise.

Many carriers adopted go well with with comparable efforts, from dancing tributes to British Airways’ extra questionable star-studded Comedian Reduction model. Nonetheless, extra just lately, as airways have had to make use of these movies as advertising instruments as effectively, the shift has moved to a way of place. With many airways now embracing their international locations because the backdrop to the vital announcement. Air France is the most recent to hitch the small military of carriers choosing vacation spot backdrops together with Air New Zealand, Singapore Airways, Turkish and ANA (who opted to do a extra Hawaiian primarily based video completely for his or her A380s).

Air France’s new in-flight security video, is a vigorous and fairly fast-moving showcase of French tradition, with gentle humour operating all through. Incorporating all the most recent regulatory modifications in drive, this video symbolises the essence of the Air France model.

Sadly gone is the ‘France is within the air’ extra conceptual method, as a substitute we observe two engaging flight attendants from one iconic landmark to a different, explaining the security directions to passengers from ‘all walks of life’. The soundtrack has a nod to La La Land, with an upbeat background soundtrack impressed by musicals.

The video transports us from the steps of the Opéra Garnier to the gardens of the Palace of Versailles, from the sunny French Riviera to the legendary Resort Martinez. The stroll continues by means of the vineyards of Provence, previous museums, a trend present, a typical French café terrace and alongside the banks of the Seine and its well-known booksellers. So many desirable locations simply ready to be found and admired.

One factor we love, is the style present emergency exit sequence which options – what might really be a fantastic advertising off-shoot – emergency exit print trend gadgets together with a handy guide a rough shirt that we’d fortunately buy. Mixed with the style present lighting, this sequence encapsulates an revolutionary method to a destination-based video that doesn’t closely depend on large sweeping vistas of iconic landmarks (besides the tip sequence with the dazzling Eiffel Tower).

The security briefing ends on the high of the glowing Eiffel Tower, the place an Air France crew greets the airline’s clients. Catherine Villar, SVP Buyer Expertise Air France, stated: With this new video, we’re showcasing the very best France has to supply in an emotionally participating manner. All our groups right here at Air France are able to welcome our clients and spotlight this French life-style, which is so pricey to us, as quickly as they board our flights. We will’t wait to reopen the skies, flight after flight, with security as our absolute and fixed precedence.”

The corporate developed this movie with the inventive expertise of its new communications company Aura by Omnicom and in partnership with Atout France, France’s tourism growth company.

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