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OMG, OWG launches model picture and we’re a bit … WOW

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Nolinor the well-known constitution outfit from Canada has created a scheduled offshoot low value service known as ‘Off We Go’ or OWG because the livery would have us know.

Apparently launching finish of August it’s decided to brush off the Coronavirus stigma dealing with the journey sector and begin inexpensive flights from its residence in Quebec to leisure locations.


That includes the 737-400 the service may have 158 TiSeat E2 seats by Expliseat that are light-weight however fairly naked bones.

However what we’re extra puzzled by is the livery which appears to be the offshoot of a thruplet between Southwest, Norwegian and Virgin Atlantic.


Don’t get us mistaken, we love this daring graphic and fashionable look. “Owg” – as it would most likely be phonetically generally known as – ticks all of the common LCC containers, brilliant daring color palette, massive billboard writing and enjoyable, quirky method set the scene for a service identified for its cheaper value level and no fuss service providing.


However the purple nostril (just like Norwegian) and the flying coronary heart image ( which appears uncannily like Virgin Atlantic’s Flying Membership motif ) appear a bit of missing in originality. the positioning of the OWG over the wing signifies that for a lot of boarding with no jetbridge may have solely partial visibility.

“The flight portion of your journey ought to be an integral a part of your trip,” says Marco Prud’homme, president of the brand new airline. “Conventional airways have chosen to chop the standard of their providers yr after yr with no regard for the passenger expertise. Our objective is to win the hearts of Quebecers with a brand new airline whose mission is to get travellers excited once more.”

What’s much more weird is the airline’s method to social advertising which proper now appears to be based mostly on well-known phrases based mostly on heading on adventures, though utilising a Lord of the Rings quote which is probably some of the perilous journeys ever written appears at odds with the benefit the service is attempting to mission!

That mentioned we applaud the brand new service for being daring, being daring and sensible in its business plan to launch. It’s actually not a boring model and could possibly be enjoyable to see the way it evolves. Off we go!

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