Star Bores. How to not do a themed security video. (Sorry United)
Nice information! United Airlines has simply launched a themed Star Wars security video. Leaping on the Star Wars bandwagon (which already contains Virgin Atlantic, ANA and Latam, to call only a few) the service is celebrating the launch of the Star Wars: The Rise of Skywalker by releasing a security video, particular livery and Mileage Plus Exclusives.
A Star Wars security video? That’s doubtlessly the epitome of Themed Security Movies. You’ll be able to think about R2D2 highlighting the exit indicators, or C3PO fighting a lifejacket. Chewy getting offended with somebody smoking within the bogs.
Sadly none of that occurs, and inside 30 seconds of the video is crammed with slightly flat performances from the cabin crew, who’re clearly inexperienced screened in entrance of slightly promotional Star Wars promotional content material. It barely references the film, as a substitute focussing on the franchise and merchandising surrounding one of many largest film epilogues to grace our display.
The security video takes an ungainly, embarrassing flip when CEO Oscar Munoz takes centre stage, with what seems a slightly pained child, who might be imagining any avenue cred he as soon as had quick disappearing. Whatsmore this security video means its now off limits for any service that really needed to carry the franchise to life in a intelligent, clever method (we’re taking a look at you ANA and Turkish Airways).
Whereas there are too many awkward moments to actually catalogue, and the solid clearly took course from the performing coach that introduced us the younger Anakin Skywalker (sorry Star Wars), it’s not their fault. These are cabin crew, who aren’t actors and appear to be below duress, presumably with a lightsaber pointed at them.
However the excellent news, is there’s a new livery which really we like. It’s an all black livery on a 737-800 that includes X-Wings and the lightsaber of Rey. Let’s hope this 4-minute security video doesn’t final too lengthy onboard, and we return to enterprise as ordinary. Assist us United, you had been our solely hope.