Virgin Australia launches new Adelaide Lounge with new model picture
The aviation panorama in Australia could have shifted fairly dramatically over the previous few months, with new regional entrant Rex seeking to tackle Qantas on the primary Melbourne – Sydney shuttle route and Virgin Australia re-emerging as a mid market provider, and there’s even speak that Qantas isn’t taking undertaking Dawn off the desk simply but. However most eyes have been turning to Virgin Australia to see how they are going to emerge as a brand new provider, and their newest lounge may give us a couple of key hints.
Designed by Brisbane’s WMK Structure, the 283-seat Adelaide Lounge completes Virgin Australia’s community of seven home lounges throughout main airports round Australia. Nonetheless, the airline has introduced that every one future Lounge refurbishments across the home community will “be accomplished in keeping with this new and contemporary design considering.”
The lounge has a much less branded and polished design aesthetic in comparison to the airlines’ previous spaces, reflecting the brand new Virgin Australia model, making a heat, genuine and alluring atmosphere for frequent flyers.
In an virtually artisanal method, the uncomplicated design features a breeze block function wall upon entry, with cover ceilings, earlier than ceramic tiling leads visitors into a big light-filled house, with the centre walkway main visitors to quite a few eating and seating areas. Ambient lighting, vibrant greenery and Australian sustainable furnishings completes the Lounge.
Virgin Australia CEO Jayne Hrdlicka stated the brand new lounge was the primary of many new and thrilling merchandise for patrons following the airline’s re-launch.
“We’re persevering with to write down a brand new chapter at Virgin Australia and we’re extremely focussed on creating nice experiences for our visitors,” stated Ms Hrdlicka. “We plan to make important funding in our lounges over the following few years. The brand new lounge we’ve unveiled at the moment would be the basis for the Virgin aesthetic and expertise we’ll roll out throughout the community.
Naturally there’s loads of rest house, separated in to quite a lot of zones together with a Solar Room, a ‘Library’ work space, a ‘Gallery Lounge’ full with TV and a ‘Lengthy Keep’ rest space.
The lounge additionally options two Aussie lounge staples, a Espresso Bar and ‘The Cellar Door Hub’ that includes a choice of tipples from Australia’s most awarded wineries. There’s additionally a blended use eating space that includes tables for 2 by to massive communal tables.
To coincide with the opening, Virgin Australia has at the moment launched a brand new and contemporary menu for visitors, that includes a choice of sandwiches, salads, wraps and wholesome snacks, ready on website utilising a brand new passenger meals ordering system. An enhanced menu will probably be carried out in any respect lounges throughout the airline’s community within the coming weeks.
WMK Structure Director Russell Grady stated the design of the Lounge is not like anything in Australian airports, setting the scene for Virgin Australia’s thrilling new path.
“In true Virgin Australia type, we’ve actually elevated the playful components in signage, furnishings and vibrant lighting options, including pops of color and energising moments, to complement the lounge’s pure materials palette. It’s a venue that’s delightfully Virgin and supplies frequent flyers with a heat and stress-free house once they fly,” stated Mr Grady
“The Lounge will present travellers with an inspiring expertise, conveying a way of informality and ease; a spot to go time in true consolation and ease,” he stated.