Aegean, the nationwide Greek airline has simply unveiled a brand new model id, livery and plane interiors designed by Priestmangoode. The London-based studio labored intently with the airline to develop a imaginative and prescient for the brand new model, constructing on an airline that already has an honest status for service and laborious product.
This challenge encompassed just about every part, from emblem design, livery, graphic objects and digital merchandise to cabin interiors together with delicate objects, amenity kits and (beautiful) meal companies. It’s yet one more instance of a holistic design method which can be turning into increasingly evident within the aviation expertise – and one thing we applaud.
Luke Hawes, Director at PriestmanGoode says: ‘Aegean have proven nice ambition with this challenge, which has been certainly one of our quickest turnarounds. Working over roughly 12 months, we’ve labored collectively on a whole overhaul of Aegean, tying in with the airline’s new fleet of A320neo plane, and delivered a chic, modern model that encapsulates the airline’s values.’
It’s the excellent time for the airline to utilise the arrival of a brand new plane to its fleet to reimagine its product, which is now a very good few years outdated. The airline, certainly one of a handful of regional and short-haul Star Alliance carriers hasn’t received the playground that wide-body carriers should convey their model to life in higher depth, so this pretty restrictive atmosphere reveals a restrained, and detailed method to bringing the model to life.
Anthony Morgan, Head of Model at PriestmanGoode says “This has been certainly one of our most complete branding tasks up to now. It has been actually rewarding working alongside Aegean to see how we will carry ahead their model heritage and design a brand new id that may take the airline into the long run as certainly one of Europe’s most liked carriers.
“The world has modified immeasurably for the reason that final iteration of the airline’s model id, and airways now must have a robust on-line presence. We’ve got designed a definite id that may apply throughout each bodily and digital touchpoints.”
PriestmanGoode wished to nod to Aegean’s former gull emblem. The group reworked it – efficiently in our opinion – into a contemporary type that references the model’s heritage, but in addition references the panorama and the structure of Greece extra broadly.
The general livery isn’t probably the most stunning, and positively isn’t probably the most unique, copying the identical checkbox method to design that Aer Lingus took, taking a former horizontal design and translating it right into a swash-led tail-heavy design that includes the the same secondary ribbon forefront. That being stated, the colors, and steadiness of the brand new Gull motif design feels extra thought-about, helped partly from the nacelles and sharklets.
The phrase mark, positioned above the home windows, is giant sufficient to steadiness the burden of the tail, bringing steadiness to the general design, however on account of its measurement, makes it top visually give the impression it’s visually broadcasting to the skies, fairly than the boarding passengers.
The wordmark combines clear and sharp angles with rounded particulars that add softness of type, harking back to classical Greek structure. The dual-gull image embraces Aegean’s key values of concord and symmetry taking inspiration from the steadiness between the Aegean Sea and surrounding skies that unite the Greek nation.
The brand new model id which represents the Greek spirit by way of a core color palette of Aegean Blue, Silver Blue and White, is widely known additional contained in the plane with a wealthy, textured palette throughout bulkheads at the back and front of the cabin, seats and even the service-ware.
The seat materials in each Enterprise Class and Financial system characteristic a sew sample “impressed by the symmetry of Greek structure, and the duality between the sky and the Aegean Sea.” The element will also be seen within the headrests, which characteristic the dual gull emblem as a sew element in addition to different delicate finishes together with Enterprise Class cushions.
We love a few of the smaller particulars together with abstracted patterns impressed by Greek landscapes, brand panels, and even the curtains that includes designs resembling historic greek pillars.
Whereas the airline hasn’t opted for hardwired inflight leisure or bigger enterprise class seats just like these present in Turkish Airways which might have positioned the service as a real premium providing inside Europe, the flexed Euro-business idea definitely mirrors the expectations inside Europe.
Marina Valvi, Advertising and marketing Director at Aegean says: ‘Working with PriestmanGoode has been an extremely fruitful partnership. They labored intently with us all through the method, to know our wants and to create a brand new model id that was respectful of our much-loved present id and mirrored our imaginative and prescient for the long run. We’re thrilled with the top end result and are trying ahead to rolling this out throughout all our services and products.’
We’re delighted by the top end result, which has introduced the service firmly in to the current, and we’re particularly excited by the actually holistic method to bringing the passenger expertise collectively from a model perspective. We sit up for seeing how the model additionally involves life within the floor expertise merchandise together with their lounges, too.